Let me explain. You may have seen the commercials, or perhaps bought a six pack with this gimmick. Busch calls it the Ice Cold Easy Indicator. Coors Light tells you when the mountains turn blue your beer is ready to drink. You know, color changing indicators that tell you that your beer is cold. I just have to ask, is the American education system so bad these days that fresh high school graduates celebrating their 21st birthday need a color coded indicator to tell them their beer is cold? Or is it millennials feel so entitled to things, not only are they afraid to get their hands dirty doing a little work, but they also fear cold hands and don't want to touch a cold bottle until they absolutely have to.
Whatever it is, isn't a sad statement about Americans that their beer bottles tell them when their beer is cold these days, as if they couldn't figure it out with this little gimmick. This could very well be an indication of where we are truly at after more than 30 years of the Department of Education. I guess, it appears to me this is probably where we are heading considering.
Of course, this might be a little too hard on the Department of Education, and perhaps, the real reason Busch and Coors are putting cold indicators on their beer is because they want you to drink they when they are so cold they numb your taste buds, so you don't realize they are horrible tasting beers. Of course, this takes us full circle, and I don't need to worry about this as I drink beers that actually have taste.
